Photo by Iddo Pedahzur (@iddopedahzur)
Content marketing can help you turn your brand into a thought leader people embrace. If you know how to stand out from the crowd and provide something valuable, fresh and new. In a world of content overload, this is not easy. A lot of the content that businesses produce goes almost unnoticed. So, how do you combat content overload and craft content people love?
If you want to stand out in a cluttered space, the key is to focus on content that is genuinely adding value to your consumers’ lives. By creating content that enhances people’s lives, interests and enjoyment, you begin to build real, lasting connections.
Here are 5 tips that will increase your content engagement and reach.
Tip 1: Share knowledge
People love content that helps them learn. Helping your audiences learn something new increases chances for your content to spread.
Tip 2: Be smart or funny
People love to be smart or funny. If a piece of content makes people seem smart or funny, they’re more likely to share it with their friends. And people like being the first to share information because it makes them seem cool and in-the-know.
Tip 3: Be consistent
Consistency is key. Consistency in content quality, focus and publishing is essential to create content that grabs people’s attention and helps you to build an audience. A good strategy to stand out from the crowd is to focus on becoming known for something. Doing one thing well means that audiences know what to expect from you when they return to your channels.
Tip 4: Monitor performance
Create, measure, iterate. Data is an incredibly valuable part of any content marketing or social media strategy. Having a clear goal allows you to measure and iterate over time. By consistently monitoring the performance of each piece of content you share, you can learn and respond fast to what works, and what doesn’t.
Tip 5: Monitor your audience
Follow your audiences and their attention. Monitoring your audience’s online behaviour and interests can help you to grab their attention at the right place and time. Be clear on your goals and vision, but flexible in your approach as the online landscape continuously shifts and evolves.
August 10, 2021